• All issues are interlinked – climate change, single-use plastics, biodiversity loss, deforestation, soil degradation, overfishing, refugees, poverty, racism, sexism, discrimination 🔥🔥🔥 – knowing how they interact can make you more effective at tackling them. It’s a learning experience and a paradigm shift – a holistic approach.
  • People working together are more productive as a group.
  • Being sustainable is difficult, otherwise everyone would be doing it, so we need to make sure our whole group’s mentality is suitably tuned in – we aim to be sustainably sustainable.
  • One of the key activities of Carbon Counts is to work with the group in keeping people motivated and committed, so we are working with the ground-breaking psychology coaching team Chimp Management to put teamwork and the group at the forefront of our approach.
  • We track and where possible measure everyone’s efforts to show how our activities enrich our community and benefit society as a whole. While it’s important to know what goals we are aiming for, it’s even better when we know how we are doing.
  • Becoming more sustainable, e.g. reducing our carbon footprint, is a lot like losing weight – we can lose weight by joining Weight Watchers and counting our calories – numbers which are stated on packaging of most things we buy. But with CO2 emissions, we can’t just look at a label – we have to do the work to find out what emissions something creates. Carbon / CO2 emissions labelling should become law, which is something we are advocating for.
  • Group members create plans together with Carbon Counts, and work out how best to implement them – not just sustainable goals, but practical, affordable, reasonable goals.
  • People in our community who care about such issues come from all backgrounds – youth groups, students and schools, colleges and universities, middle class residents, churches, mosques, Hindu or Jewish groups, estate community groups, and local businesses – diversity is a catalyst of creativity.
  • We adopt and develop the most user-friendly technology and platforms so that the whole group can be involved with making plans, creating goals and recording what we are doing.
  • We have long term goals which keep us on the straight and narrow: we plan to define the group’s activities as a model strategy and set up more groups to replicate it; participate in or even convene citizens’ assemblies; spread recognition of what we achieve through the press; take on bigger challenges such as a crowd-funding campaign to develop a carbon footprint mobile phone app; involve academic researchers interested in policies such as the circular economy or equitability issues; look to the future for how society – business and citizens – can work together.

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